Wednesday, 23 March 2011

NoDPI on “Phorm Interactive”

You may remember well the case of BT/Phorm and their tests and endeavours to launch an advertising platform based on data that travels through the pipes of ISPs. NoDPI, an activist group who fought hard against Phorm and the UK Government, have now brought to light new activities by Phorm in the US. This is verging on the ridiculous, but it seems that they are engaging in what NoDPI describe as 'very amateurish fraud'. According to NoDPI they have falsified clients, technological products [mobile applications], awards, their history, employees' CVs and identities, and even their website. Very very odd. Article and investigation in full from NoDPI here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.