Saturday, 12 March 2011

Foursquare: "What's the point?"

Although I try to stay on top of social media goings-on, Foursquare is one those services that I've never seen much point in sticking with. Besides obvious application for advertisers and marketers interested in reality and location-mining, what's in it for me (and my friends)? As a couple of my undergrads are finding out in their dissertation endeavours, privacy concerns reach fever pitch when it comes to these kind of products. Technology Review offer a useful breakdown of nascent locative services to hit the market that reintroduce people and community into social media. Article here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.