This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Saturday, 12 March 2011
Foursquare: "What's the point?"
Although I try to stay on top of social media goings-on, Foursquare is one those services that I've never seen much point in sticking with. Besides obvious application for advertisers and marketers interested in reality and location-mining, what's in it for me (and my friends)? As a couple of my undergrads are finding out in their dissertation endeavours, privacy concerns reach fever pitch when it comes to these kind of products. Technology Review offer a useful breakdown of nascent locative services to hit the market that reintroduce people and community into social media. Article here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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