Saturday, 22 January 2011

Newspapers: boldly going forward

For some years newspapers have witnessed dwindling sales and by extension revenue from advertising. A headache for proprietors and subject of many a media studies/journalism seminar, there is little in the way of a clear cut answer. As The Economist reports, there are signs that newspapers are being proactive and trying numerous ways to innovate their way out of decline. Article here

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.