Thursday 2 December 2010

Best of the Digital Ad' Decade: The One Club


The One Club has announced the Best of the Digital Decade, its list of the top digital advertising of the past ten years. Over 75 pieces were nominated, judges voted for their favorites, and the top ten pieces were determined, which include AKQA's "Eco:Drive" for Fiat, Burger King's "Subservient Chicken," from Crispin Porter + Bogusky, and Fallon's "The Hire," for BMW. All the winners, along with backstories on how each was achieved, can be viewed online at the One Club's Digital Decade site here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.