Monday, 13 December 2010
Advertising media in 2010
The time of annual roundups is upon us, and reflection on advertising and media from the MediaGuardian reveals that television advertising grows and internet ads surge as industry picks up. Lord Burns, the chairman of Channel 4, recently reflected that when he joined the broadcaster he was told to expect a decline in TV ad revenues of 2% this year. The UK TV ad market has, in fact, turned out to be up 14% year on year and the two biggest commercial broadcasters – ITV and Channel 4 – are in line to do even better, which is proof that the recovery in TV advertising is one of the media stories of 2010. More here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.