The Economist observes here that both Google and Facebook are run like absolute monarchies in which hundreds of millions of users (digital serfs, some might say) have created identities. Rather like mercantilist countries in the offline realm, both companies operate policies to protect this asset.
Questions are raised about digital feudalism and the law. Google believes users own information such as their e-mail address books, and should be able to take it with them wherever they go on the web. The company even has a “data liberation” team that builds tools to simplify such imports and exports. In contrast, Facebook argues that the owner of the e-mail address, not someone who has collected it, should decide where and how it is shared
This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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