Monday, 22 November 2010
Competitive sexuality in advertising
As recently as the beginning of the century, ads and articles tended to idealise independence from societal expectations. The line was often quasi-feminist, offering encouraging stories about women who were doing fine without men – or who had chosen to stop colouring their hair or wearing makeup. Today, ads and articles in the same magazines push a much more sexualised agenda of rebellion. More from The Guardian here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at email@example.com if you are interested in Ph.D supervision or consultancy services.