The behavioural advertising company Phorm are still unable to make a profit. The Guardian report here that Phorm have announced they are losing $15.6 (£9.8) million a year. This comes having refocused efforts away from the UK and onto Brazil and South Korea.
To add to woes, The Open Rights Group report here that Phorm's actions (along with BT) where they illegally tested behavioural technology using deep-packet inspection (a means of identifying the content of web traffic as it passes through ISP's gateways) has resulted in the EU Commission taking the UK to court (the EU's Court of Justice). This is due to unadequate implementation of European privacy directives. European Commission press release here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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