The Guardian reports here that Google's $750m acquisition of the advertising network company AdMod has been approved by the US Federal Trade Commission - because Apple's entry into the mobile advertising market with its iAds product suggests there is already enough competition. The FTC said that although the combination of the two leading mobile advertising networks - Google and AdMob - raised serious antitrust issues, those were overshadowed by recent developments in the market.
Saturday 22 May 2010
Google and Apple to dominate mobile advertising
The Guardian reports here that Google's $750m acquisition of the advertising network company AdMod has been approved by the US Federal Trade Commission - because Apple's entry into the mobile advertising market with its iAds product suggests there is already enough competition. The FTC said that although the combination of the two leading mobile advertising networks - Google and AdMob - raised serious antitrust issues, those were overshadowed by recent developments in the market.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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