Wednesday, 19 May 2010

AdAge on Zuckerberg

Advertising Age has an interesting opinion piece here on Zuckerberg, the "social web", Open Graph, and the need for opt-in approaches. Although arguing that privacy is now an outdated concept (along with Zuckerberg), the article suggests however that Facebook make errors in their opt-out approaches, and tendency to push a little too far and wait for public acceptance or outcry. The backlash in this case has inspired hackers to develop transparency tools that demonstrate the site’s privacy threats as Wired report here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.