One campaign that is drawing attention at the moment is this video for Sussex Safer Roads called Embrace Life. What is most notable is its eschewing of shock advertising (a staple of the not-for-profit sector) and visceral sales propositions as found in much viral advertising. In much the same way Dove's Evolution caught ad-watchers' imaginations, this ad also represents maturity in the social media sector.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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