Friday, 19 February 2010

PageRank-Type Algorithm From the 1940s Discovered

A paper written by Massimo Franceschet at the University of Udine in Italy is currently receiving much attention for recognising that PageRank's algorithims derive from a technique developed by the Harvard economist Wassily Leontief in 1941. More commentary over at Technology Review.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.