Wednesday, 13 January 2010

Google Street-Map to Carry Dynamic Advertising

The UK's Telegraph newspaper reports here on a patent taken out by Google, granted on January 7, and entitled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising” where Google outlines its plans to identify posters, billboards and buildings in its online mapping applications and give advertisers the chance to replace these images with more up-to-date adverts.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.