For the eighth consecutive quarter, Bellwether's survey of the advertising sector has found more UK companies reporting marketing budget reductions than increases. However, the latest survey found the smallest percentage of companies cutting spending in a year.
The Guardian further reports (here) that: "Although marketing spend is still falling, this latest Bellwether report is an encouraging sign that budget cutting is slowing," said Rory Sutherland, the president of the IPA. "While companies are still understandably wary, the report reveals a strong rise in business confidence and the suggestion that GDP may well have risen in the third quarter."
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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