Sunday, 13 September 2009

TV product placement 'approved'

The BBC report here that ministers are set to allow "product placement", where firms pay to have their brands prominently showcased in popular programmes, for the first time on British television (with the exclusion of the BBC). Culture Secretary Ben Bradshaw is expected to announce a three-month consultation on the changes in a speech to the Royal Television Society next week.

This is expected to bring in £100m of extra funding for commercial broadcasters. It has not only implications for placement, but also the creation of programming and editorial control. It also allows recoup of losses from the transformation of advertising based on an interrupt model to one that fits with contemporary audience media habits.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.