Sunday, 20 September 2009

Doubleclick recieve Google treatment

Reuters reports here on the new DoubleClick Ad Exchange introduced on Friday that represents the first major overhaul of the system since Google acquired DoubleClick for more than $3 billion in March 2008. It is a key plank in Google's plan to supplement its market-leading business of serving text-based ads alongside Web search results with the more visual, graphical ads that appear on websites - a market dominated by online rivals Yahoo and Time Warner Inc's (TWX.N) AOL.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.