Monday 17 August 2009

The Gap Steps Up to Social Media in New Denim Campaign

The Gap, once admired for its TV commercials as much as its clothes, is banking on a new line of denim wear to help revive its sagging brand. But, as ClickZ describe here, don't expect to hear about it on television.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.