Monday, 17 August 2009

The Gap Steps Up to Social Media in New Denim Campaign

The Gap, once admired for its TV commercials as much as its clothes, is banking on a new line of denim wear to help revive its sagging brand. But, as ClickZ describe here, don't expect to hear about it on television.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.