Friday, 24 July 2009

Newspapers: transition to a public service model?

An article for The Guardian observes that many media companies are trapped in old ways of thinking. They see news as merely a commodity. They refuse to acknowledge that the news business is no longer as profitable as it once was, nor will it likely ever be so again. But many papers can remain sustainable if they are managed properly and driven less by profit imperatives than a commitment to public service. Article here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.