Thursday, 2 July 2009

Coke, Pepsi Make Nice on Twitter

Coke was first to say a "gracious (but competitive) hello" to Pepsi and follow its rival. Later Pepsi responded with its own greeting, tweeting "Can rivals and tweeps coexist? We're willing to find out. :)" Both are now following each other. More from Advertising Age here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.