Thursday, 4 June 2009

Phorm Repositions as Content Customizer to Woo Consumers

ClickZ report that in an attempt to encourage users to opt in to its behavioral ad platform, U.K.-based Phorm has launched a consumer-facing content recommendation engine designed to provide users with personalized Web content. The company unveiled the product, dubbed Webwise Discover, at a press conference in London yesterday, although the firm hinted at the launch in April. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.