Friday, 5 June 2009

Just a few on Twitter do all the tweeting: study

No great surprise here, but a Harvard study shows that a tiny fraction of those who use the fast-growing social network phenomenon Twitter generate nearly all the content. This dents its credibility as a means of understanding public opinion. More from Reuters here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.