Tuesday, 16 June 2009

IAB Europe Tightens Focus on Privacy and Regulation

ClickZ report that the IAB Europe says it is now focusing its efforts, and the majority of its resources, on addressing the regulatory challenges currently facing the European online advertising industry.

At the Interact Congress hosted by the pan-regional trade body in Brussels last week, the issue of regulation, specifically with regards to online privacy and data collection, was a recurring theme. It reared its head in almost every panel session throughout the day.

In response to increased scrutiny from European lawmakers and subsequent concern from industry, the IAB Europe says it is now dedicating the majority of its resources to the area in attempt to stave off formal regulation. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.