Monday, 15 June 2009
ASA and Google
Google made £1.6bn last year delivering ads linked to searches in the UK. But despite controlling 80% of the search-advertising market - which makes up 58% of all online advertising spend in the UK - the internet company is still not involved in the costs of policing those ads which appear on its site. More from The Guardian here.
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at firstname.lastname@example.org if you are interested in Ph.D supervision or consultancy services.