Friday, 15 May 2009

Wolfram Alpha: a search engine that computes answers instead of looking them up

The latest search engine, to be launched on May 18th, is Wolfram Alpha. It is named after its inventor, Stephen Wolfram, a British prodigy who earned his PhD in physics at the tender age of 20 and made a fortune from a calculation and graphing software package called Mathematica—and who raised eyebrows when he proposed, in a self-published tome in 2002, that the entire universe is but a giant calculator that has been running for billions of years. The Economist's take on Wolfram Alpha here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.