Wednesday 6 May 2009

Wolfram Alpha and Google Face Off

Last week, as physicist Stephen Wolfram was demonstrating his new Web-based "computation engine"--Wolfram Alpha--to the public, Google announced a data-centric service of its own. Alpha accesses databases that are maintained by Wolfram Research, or licensed from others, and deploys formulas and algorithms to compute answers for searchers.

Using some prelaunch log-in credentials provided by the Wolfram team, David Talbot writing for Technology Review decided to run his own Wolfram Alpha versus Google test. He used a handful of search terms that could produce data-centric answers and tried variations in a few cases to see what might happen. Article here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.