Thursday 28 May 2009

Internet takes No. 1 ad spend slot in Denmark

Jon Lund of the New Media Trends blog describes that the internet surpassed daily newspaper, TV and radio to become the leading advertising medium in Denmark in 2008. With revenues of euro €392.7m (£346m) the internet accounted for 21% of the total Danish advertising spend of €1.9bn (£1.7bn). By contrast, daily newspapers took 19% percent, with weekly local and regional newspapers at 18% and TV at 17%. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.