Tuesday, 19 May 2009

Behavioral targeting firm NebuAd rebrand or shut operations?

ClickZ report that behavioral targeting outfit NebuAd, which caused controversy with its ISP-level targeting technology, appears to have ceased operations. Article here.

Edit: I relayed this morning yesterday but this is not as clear as it might appear, and perhaps shows a weakness of blogs in only passing on reports without digging for facts. Last night No DPI reported that NebuAd opened an office in the UK last year and it seems they have now moved their operations here and rebranded as Insight Ready Ltd. More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.