Adlab write here that people have been comparing Twitter to Second Life, but I think "augmented reality" is a more accurate analogy, with most advertisers getting lured by the futuristic wow-factor, riding the hype cycle, and pretty much misunderstanding the potential of the medium. The thing has officially entered the collective industry consciousness, too, now that Wall Street Journal picked it up.
Contagious also have a selection of links to advertisers using augmented reality here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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