Tuesday, 14 April 2009

ZenithOptimedia: TV ad market 'will fall at least 12% this year'

ZenithOptimedia predicts continuing crunch across sectors in UK, with the newspaper advertising market hit particularly hard. The UK TV ad market will fall by at least 12% this year, with automotive ads down 27% and the retail sector down 45% in the first quarter, according to a global forecast by ZenithOptimedia.

UK internet advertising will grow just 2.3% this year - fuelled almost wholly by search ad spend - 5.9% next year and 12.9% in 2011. More stats and implications from the Guardian here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.