Second Life may have been one of the first virtual worlds of its kind, but six years on, the competition is fierce. Linden Lab, the firm behind Second Life, has been working with IBM to enable multiple online destinations to become connected.
"The virtual world space is about your presence, your identity, your avatar, and your interactions with others," said Mr Kingdon.
"So, if all of a sudden if you want to move to go to another virtual world, you want to be able to take your identity with you," he said. More from the BBC here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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