Eric Schmidt (Google chief executive) said that Google was well positioned with regards to the advertising slowdown that has hit many companies hard.
"Advertisers are still spending, but they are lowering their bids," said Mr Schmidt.
"The shift to online advertising gives us a big advantage and outpaces any losses from [falling] economic activity," he added. More from the BBC here and the New York Times here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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