Monday 6 April 2009

Decline in UK advertising spend slowing, says IPA's Bellwether report

The Guardian reveal that the UK advertising industry may have reached the bottom of its decline, despite 45% of companies reducing their 2009 marketing budgets in the first quarter of this year, according to the latest Bellwether report into advertising budgets by trade body the IPA. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.