Monday 30 March 2009

Skype to move into mobile [cellular] services

Skype, the Internet calling service that has more than 400 million users around the world, is aggressively moving onto mobile phones. The Luxembourg-based company, a division of eBay, plans to announce on Tuesday that it will make its free software available immediately for Apple’s iPhone and iPod Touch and, beginning in May, for various BlackBerry phones, made by Research in Motion.

Skype tested its service in London in the last two years with Hutchison 3, a British mobile network. It said it drew more customers to Hutchison 3 and increased its revenue for each user, since people were making calls on their cellphones using Skype that high calling rates would have discouraged otherwise. Article in full from the New York Times here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.