Thursday 12 March 2009

Phorm and others will help fight Google's dominance, say politicans

The Guardian comment that privacy campaigners will be disheartened to hear that the man charged with leading the country into a brave new digital future, Lord Stephen Carter, is a fan of their bete-noire, targeted advertising company Phorm. Article here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.