The Guardian observes here that given the punk aesthetic, with its scabrous contempt for practically every institution in society, from church and monarchy through to EMI and the music industry, the marketing power of an endorsement from Johnny Rotten is ironic to say the least. But it seems to have started a trend of Dadaist advertising. Iggy Pop, too, has jumped on the bandwagon – almost literally, by fronting adverts for car insurance.
To be honest, the Iggy Pop strategy has left me somewhat baffled. Is it some kind of weird UK Rolling Stone magazine thing?
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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