Monday 23 February 2009

Millard Issues Plea for More Art, Less Science in Online Ads

The Interactive Advertising Bureau (IAB) kicked off its second annual meeting with a call for interactive publishers to break the chokehold that direct response thinking has placed on their brands and the online ad marketplace as a whole. More from ClickZ here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.