Tuesday, 3 February 2009

ASA/Byron review

The advertising watchdog has cleared the marketing practices of the video games industry after conducting a wide-ranging review at the behest of Dr Tanya Byron's review into child safety. The compliance report, carried out by the Advertising Standards Authority, monitored 241 video game adverts on TV, cinema, online and posters from April to June last year. The compliance survey found that the majority of the ads monitored did not breach the advertising code. Just one ad was found to be in breach. More from the Guardian here.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Blog Archive

My photo
I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.