This blog is maintained primarily for my students at Bangor University. However, if you've stumbled upon these pages and want to contribute, that's just fine too. They are intended as a resource for those interested in digital advertising and wider digital media culture. To search for a particular topic use the search bar on the top left hand side. If you are interested in Ph.D supervision or consultancy services please scroll down to the bottom for contact details.
Tuesday 3 February 2009
ASA/Byron review
The advertising watchdog has cleared the marketing practices of the video games industry after conducting a wide-ranging review at the behest of Dr Tanya Byron's review into child safety. The compliance report, carried out by the Advertising Standards Authority, monitored 241 video game adverts on TV, cinema, online and posters from April to June last year. The compliance survey found that the majority of the ads monitored did not breach the advertising code. Just one ad was found to be in breach. More from the Guardian here.
Subscribe to:
Post Comments (Atom)
Blog Archive
- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
No comments:
Post a Comment