Thursday, 12 February 2009

'Ad market to begin recovery next year'

The UK advertising market will start to see the first shoots of recovery from the downturn next year with growth predicted to be between 2.5% and 4.3% annually until 2020, according to a long-range forecast, according to a new report published by the Advertising Association and the World Advertising Research Centre. More from the Guardian here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.