Friday, 2 January 2009

The Viral Videos of '08

The Washington post observes: The viral Web is infinitely vast, highly personal and totally ephemeral. A video that enthralls one viewer perplexes another, and either way it's replaced within hours by a new meme. Talking cats give way to precocious toddlers give way to Barack Rolling. So in a fragmented medium with something for everyone, the most astounding alignment is when there's one thing for everyone, when for a single moment the whole country seems to be laughing, groaning and forwarding the same thing. Gallery of videos here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.