Wednesday, 7 January 2009

There's probably no God. Now stop worrying and enjoy your life

A £140,000 advertising campaign aimed at persuading more people to "come out" as atheists was launched yesterday with a plan to broadcast a message doubting God's existence on the sides of buses, the tube and on screens in central London. More from the Guardian here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.