Saturday 31 January 2009

Super Bowl XLIII Ads: Teased, Remixed, Too Hot for TV

Doritos amongst other brands is experimenting again online this year with an ad consisting entirely of user generated content. "Crash the Super Bowl" had people submit their own ads and vote on the which one should appear in the official spot. See more at Wired here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.