Saturday, 17 January 2009

The Future of Digital Britain

The Digital Britain report was "leaked" to the Financial Times this week, although its publication is due on the 26th January. The main items identified by the FT are as follows:

- A new broadcasting "entity" to replace Channel 4 using public and private assets as well as those of the existing broadcaster

- Long-term solution for provision of national, regional and local news

- Expanded role for BBC's commercial arm, Worldwide, to act as UK rights marketing company for other broadcasters

- Legislation and formation of a rights agency to combat internet piracy

- Restructuring of digital radio networks and greater flexibility on possible mergers

- An OFT review of possible relaxation in competition law for the regional press and radio

- A review of terms of trade between broadcasters and independent television producers to see if television

- 2012 to be a transformational the year when Digital Britain arrives

Article in full here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.