Wednesday, 28 January 2009

Brits watch more TV than ever, says report by Thinkbox

The Guardian in discussion of a report by Thinkbox reports here that British viewers watched more than 26 hours of TV per week each last year – a record high matched only in 2003 – thanks to a combination of factors including hit shows such as The X Factor, bad weather and belt-tightening consumers spending more time on the sofa as the economic downturn took hold.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.