Monday, 15 December 2008

Future Tech

In the future, mobile will become the more dominant means to connect to information, and advertising will evolve to other models. That's according to "Future of the Internet III," a report released by Pew and Elon University, with insight from Internet activists, builders, and commentators. More from ClickZ here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.