Monday, 1 December 2008

ASA survey reveals self-regulation is effective in digital media

The Advertising Standards Authority (ASA) today publishes the findings of its Digital Media Survey 2008. The report reveals that where the self-regulatory rules apply in digital media, there is a high compliance rate. Of the 551 ads surveyed by the advertising watchdog, only 16 seemed to breach the Committee of Advertising Practice (CAP) non-broadcast advertising code, a compliance rate of 97%. A PDF of the report is available here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.