Tuesday 25 November 2008
Youtube commercials soon subject to the same advertising rules as traditional media
Adland reports: 'Signs that youtube has turned into a media channel: "Advertising claims made in videos on YouTube are subject to the same standards of truth and accuracy as ads that appear in traditional media, according to a US advertising watchdog". The ASA doesn't hold youtube up to the same standard as other advertising media... yet. But that may change soon.' More here.
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- Andrew McStay
- I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.
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