Tuesday 4 November 2008

Yahoo and Google Offer to Revise Ad Partnership

Miguel Helft for the NYT reports that 'Google and Yahoo have offered to significantly narrow the scope of a planned advertising partnership in a last-minute effort to win the approval of the Justice Department, which is scrutinizing the deal for its effect on competition, a person briefed on the revised plan said on Monday'. More here.
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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at mcstay@bangor.ac.uk if you are interested in Ph.D supervision or consultancy services.