Saturday, 8 November 2008

Windows 7 Will Let Microsoft Track Your Every Move

Scott Gilbertson writes 'Microsoft’s upcoming Windows 7 plans to offer developers location tools at the operating system level and the company doesn’t seem to think users care about control or privacy.

Before you freak out at the thought that Redmond will soon be tracking your every move, keep in mind that the new features will be disabled by default. That’s the good news.

The bad news is that if you turn the geo features on, there are very few controls available and, yes, Microsoft could easily track your every move. Now you can freak out.' More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.