Wednesday, 5 November 2008

What Was Digital's Impact on the Election?

ClickZ asks: Was Barack Obama's triumph in the U.S. presidential election determined by "Mad Men" or the "Next Gen?" Article here. Wired similarly asks here, to what extent did the Internet propel Barack Obama to the presidency?

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.