Saturday, 18 October 2008

WPP 2010 profit forecast cut by 32%

Sweney for The Guardian commenst that 'Global advertising and marketing company WPP's profit forecast for 2010 has been slashed by 32%, in an analysts' report that argues that marketing companies are "cyclical laggards" which will take longer to recover from the economic downturn.' More here.

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I am director of the Media and Persuasive Communication (MPC) network at Bangor University where I also lecture on political-economy of the media. I am currently working on a book provisionally titled Deconstructing Privacy for Peter Lang and leading two empirical projects in connection with privacy perception and the use of new media for smoking cessation. I am author of Creativity and Advertising: Affect, Events and Process (Routledge, 2013); The Mood of Information: A Critique of Behavioural Advertising (Continuum, 2011); and Digital Advertising (Palgrave-MacMillan, 2009). Please contact me at if you are interested in Ph.D supervision or consultancy services.